āvval · Conceived here. Sourced direct. Delivered intact.

Smita Sahoo - Founder of āśaya | āvval.

What we do

āvval sources custom high-end furniture directly from independent manufacturers in India, managing the full program from production through US import and curbside delivery — serving multifamily developers and hospitality operators across the United States. What is specified is what arrives — handled by one team, to one standard, without interruption.

01 . Direct from manufacturer.

02 . One team, start to finish.

03 . Built to your specification.

04 . Curated partnerships.

Collage of home decor items, including wire animal sculptures, a cowhide upholstered chair, decorative bowls, a patterned rug, a lit candle on a ceramic holder, a gloved hand handling pottery, and a decorative plate.

What makes āvval different

The āvval model

We go upstream of the supply chain entirely — directly to the manufacturer.

āvval coordinates directly with independent manufacturers in India. Specification travels to the factory floor without passing through a single intermediary — what is specified is what arrives.

  • Built to spec

  • Your timeline

  • Manufactured direct

A person holding a glowing hot metal piece with tongs over a forge with a fire, surrounded by metal tools and a work surface.

The conventional model

Most firms source from the same supply chain — they just sit at a different point in it.

The standard model moves through the same intermediary chain — dealer, brand rep, distributor, showroom. Each layer adds margin. Each layer adds interpretation. The client absorbs both.

  • Catalog. Not custom.

  • Dealer's timeline

  • Filtered through intermediaries

A modern sitting area with a white upholstered chair, a small wooden side table, a large potted plant with feathery leaves, a gold floor lamp, and drawn curtains in the background.

No dealers. No distributors. No dilution.

Who we work with

01 . Hospitality & CRE Owners + Developers

02 . Interior designers & Architects

03 . General Contractors

A person working on a large circular metal workpiece in a workshop, using a hand tool, with the workpiece secured to a workbench with metal clamps.

The process

01 . Brief · Scope & Specification

Understand scope, budget, and timeline. Design and specification documents prepared to the project brief. Shop drawings and samples reviewed and approved before production begins.

02 . āvval · Direct Manufacturer Coordination

Specification goes directly to our manufacturing partners in India. No dealer. No distributor. Production scheduled to your project timeline — not a dealer’s inventory cycle.

03 . India · Production & Inspection

Bespoke manufacturing by skilled independent craftspeople. Mock-up available upon request. Final inspection, quality review, packing, and dispatch managed before shipment.

04 . United States · Import & Delivery

āvval manages shipping, customs, US import duties, and logistics end-to-end. Curbside delivery to the agreed destination. Final sign-off confirming delivery.

Let’s Work Together

Smita Sahoo : ss@avvalss.com , 404.754.7823

Two women shopping for carpets in a store, examining a red rug. One woman, wearing a black uniform with a crest on the chest, holds the rug while the other woman, dressed in a blue floral dress, looks on. The store has other colorful rugs stacked on tables in the background, with sunlight coming through windows.

āvval works on a referral and introduction basis.To request access to our partner network and portfolio, reach out directly.

click here : Partners & Portfolio